Italian Frescos - Blog | From Italy to California: the birth of a new collaboration between Mariani Affreschi and Josephine Homes
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From Italy to California: the birth of a new collaboration between Mariani Affreschi and Josephine Homes

From Italy to California: the birth of a new collaboration between Mariani Affreschi and Josephine Homes

An enlightening passion for art, originality, and refined Italian style and craftsmanship has brought two fine entities together: Mariani Affreschi and Josephine Homes. A new collaboration is established between Italy and San Francisco that will bring authentic Italian frescoes into the homes of art lovers in United States.
L'affresco realizzato dai maestri Mariani e ambientato nello showroom Josephine Homes di San Francisco

A fresco by Mariani Affreschi housed in the Josephine Homes Showroom of San Francisco

Josephine Homes is an exquisite showroom that offers fine interior design services and elegant furnishings masterfully hand-made in Italy. The Mariani family met Rafat & Natalie Shaheen, the co-founders and owners of Josephine Homes, at the 2013 Salone del Mobile in Milan and a bonding mutual respect and close collaborative relationship was immediately conceived among the two companies.
Le fasi di lavorazione dell’affresco, il momento dello strappo. L’affresco autentico, infatti, può essere realizzato direttamente su parete o strappato e riportato su tela o su altro supporto consentendone il trasporto

The stages of creating a fresco: the moment of the “strappo” (detachment). The authentic fresco is first painted directly on a wall, and then “strappato” and applied onto a canvas

Rafat & Natalie’s conviction to start working with Mariani Affreschi stemmed from their affection for authentic custom-made Italian frescos and devotion to offering their clients a unique value-add proposition by combining beautiful Italian designs with one-of-a-kind artistry. Always in search of rare masterpieces from Italy, Josephine Homes’ owners, lovers of Italian art and design, will propose the Mariani frescoes not only in San Francisco but also throughout California.
La svelatura dell’affresco, l’affresco si racconta in tutta la sua bellezza e unicità

The detachment of the fresco: the masterpiece is shown in all its beauty and originality

For Josephine Homes’ San Francisco showroom, Mariani Affreschi has created an exclusive work highlighting the passion for art and artistic ability of the Mariani team demonstrating the enduring appeal of Italian-made products. These aspects are particularly dear to Josephine Homes, a company that offers the finest products from Italy, with a careful selection of exclusive accessories, lightings and furnishings that are housed in some of the finest homes, villas and palazzos in the world.
La fase di lavaggio che consente la svelatura della prima tela per trasferire l'affresco in positivo sulla seconda tela

The washing process allows the fresco to be detached from the first canvas in order to transfer a positive image of it to a second canvas

“We are very excited about this new friendship,” declared the Mariani family, “and we are certain that it will be profitable and productive for both of us. The Californian market is an important new outlet for us and we are happy that our products can be appreciated and valued in this important area, thanks to the contribution of our new partner, Josephine Homes”.
“We are very pleased with our association and partnership with Mariani Affreshi and their talented team,” said Rafat Shaheen, CEO of Josephine Homes. “We believe that Mariani’s masterpieces will be cherished by many art lovers throughout California”.
La posa dell’affresco su pannello. Ora l’affresco è pronto per essere applicato su parete

The laying of the fresco on a panel. The fresco is now ready to be shipped to Josephine Homes

5 Comments
  • Pino Urso
    Posted at 11:59h, 01 March

    Congratulazioni vivissime.
    Sono orgoglioso della Vostra conoscenza partecipando moralmente a tutti i Vostri successi.
    Ad majora.
    Cordialmente.
    Pino Urso.

  • MARIA GRAZIA DEPINI
    Posted at 15:14h, 01 March

    Congratulazioni. Portate l’Italia migliore nel mondo.

  • Alexandra
    Posted at 17:05h, 01 March

    Complimenti per il vostro lavoro. Siete imigliore!

  • Cavallari federico
    Posted at 17:06h, 01 March

    Ritengo potra’ produrre grandi risultati

  • Kathy Entessar
    Posted at 04:35h, 02 March

    Beautiful Italian designs. Love what I’ve seen so far. Thanks for sharing with us….

    Kathy Entessar, ASID
    Los Angeles

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