Italian Frescos - Blog | A SPRING OF ART IN JAPAN: ITALIAN WEEK AT THE MITSUKOSHI DEPARTMENT STORE
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A SPRING OF ART IN JAPAN: ITALIAN WEEK AT THE MITSUKOSHI DEPARTMENT STORE

A SPRING OF ART IN JAPAN: ITALIAN WEEK AT THE MITSUKOSHI DEPARTMENT STORE

April is a wonderful month that brightens our days with joyful colours and delicate scents.

In Tokyo, spring is even more enchanting and exciting for us Italians, especially if we can bring a touch of our art to this city.

For many years, Mariani Affreschi has been exporting its artworks to the Land of the Rising Sun, a country that loves Italian art. Since 2007, the company’s artists have been taking part in a very important Tokyo event: “Italian Cultural Week” organised by the Mitsukoshi department store, Japan’s largest department store company that carries a wide selection of items that appeal to high-end customers.

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The event is held in the Nihombashi department store (the most representative of the Mitsukoshi chain) located in one of the most affluent districts of Tokyo, and takes place in the first half of April in collaboration with Gallery Sumire, a long-time partner of Mariani Affreschi in Japan.

During the week, Mitsukoshi showcases the best Italy has to offer, and Mariani Affreschi sends one of its best artists to give a demonstration of pictorial art by painting a mural before the eyes of the Japanese public, who usually buy the works even before they are finished.

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The subjects most loved by customers are generally Italian landscapes, painted with the trompe l’oeil technique, which adds drama, life and perspective and depth to any room. There are also beautiful floral paintings, and classic works from our artistic history, such as Botticelli’s “Three Graces” which was created using the authentic strappo method in the company’s Brescia workshop.

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Mariani Affreschi is grateful to its partners, who with great passion and knowledge about our art organise an event that brings every facet of the Italian fresco to the homes of the finest Japanese customers.

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