27 Feb From Italy to California: the birth of a new collaboration between Mariani Affreschi and Josephine Homes
An enlightening passion for art, originality, and refined Italian style and craftsmanship has brought two fine entities together: Mariani Affreschi and Josephine Homes. A new collaboration is established between Italy and San Francisco that will bring authentic Italian frescoes into the homes of art lovers in United States.
A fresco by Mariani Affreschi housed in the Josephine Homes Showroom of San Francisco
Josephine Homes is an exquisite showroom that offers fine interior design services and elegant furnishings masterfully hand-made in Italy. The Mariani family met Rafat & Natalie Shaheen, the co-founders and owners of Josephine Homes, at the 2013 Salone del Mobile in Milan and a bonding mutual respect and close collaborative relationship was immediately conceived among the two companies.
The stages of creating a fresco: the moment of the “strappo” (detachment). The authentic fresco is first painted directly on a wall, and then “strappato” and applied onto a canvas
Rafat & Natalie’s conviction to start working with Mariani Affreschi stemmed from their affection for authentic custom-made Italian frescos and devotion to offering their clients a unique value-add proposition by combining beautiful Italian designs with one-of-a-kind artistry. Always in search of rare masterpieces from Italy, Josephine Homes’ owners, lovers of Italian art and design, will propose the Mariani frescoes not only in San Francisco but also throughout California.
The detachment of the fresco: the masterpiece is shown in all its beauty and originality
For Josephine Homes’ San Francisco showroom, Mariani Affreschi has created an exclusive work highlighting the passion for art and artistic ability of the Mariani team demonstrating the enduring appeal of Italian-made products. These aspects are particularly dear to Josephine Homes, a company that offers the finest products from Italy, with a careful selection of exclusive accessories, lightings and furnishings that are housed in some of the finest homes, villas and palazzos in the world.
The washing process allows the fresco to be detached from the first canvas in order to transfer a positive image of it to a second canvas
“We are very excited about this new friendship,” declared the Mariani family, “and we are certain that it will be profitable and productive for both of us. The Californian market is an important new outlet for us and we are happy that our products can be appreciated and valued in this important area, thanks to the contribution of our new partner, Josephine Homes”.
“We are very pleased with our association and partnership with Mariani Affreshi and their talented team,” said Rafat Shaheen, CEO of Josephine Homes. “We believe that Mariani’s masterpieces will be cherished by many art lovers throughout California”.
The laying of the fresco on a panel. The fresco is now ready to be shipped to Josephine Homes