11 Sep NEW ART FORMS: THE GICLÉE
In a time of constant and rapid changes, innovation is essential for artists searching for a distinctive identity. In recent years, Mariani’s search has focused on new artistic paths, introducing new interesting possibilities. ArteMariani is the latest artistic path undertaken by the company, a collection of unpublished contemporary subjects made by art masters, whose concept of artistic expression is a synthesis of beauty, originality and 2.0 technique.
The perfect word to describe these works is Giclée, a French word coined in 1991 by Jack Duganne, a serigraphic printmaker, to indicate fine art prints created with a high quality process. In fact, these high quality numbered reproductions – made by professionals who know art and the technical processes – retain the beauty of the original while giving it a new life with an innovative technology and greater accessibility.
“We have always cared about research,” commented the Mariani brothers, “ever since our father founded the company and brought the authentic fresco to the world. Our wealth of technique, history, attention to detail has allowed us to experiment with new processes without ever forgetting our origins. Our Giclée artworks are high quality artistic copies that faithfully reproduce the original colours and smallest details.” In accordance with the artist who releases his certificate of guarantee, the new works are reproduced on a prized canvas selected by Mariani after extensive research, which allows keeping the physicality of the artwork. These fine reproductions encompass all the emotions of a unique artistic expression, while adding a more contemporary “feel”.
“These new art forms,” continued the Mariani brothers, “have proven to be popular with a varied audience. And the demand continues to increase for our authentic “Made In Italy” frescoes, designed and custom-made with new classic subjects for private homes, public places, companies in Italy and abroad”.
Two difference paths that, however, both have at their heart the love of art and beauty.