SUCCESS AT THE MOSCOW EXHIBITION: ALL THE NEWS FROM THE CROCUS EXPO

30 Oct SUCCESS AT THE MOSCOW EXHIBITION: ALL THE NEWS FROM THE CROCUS EXPO

From 7 to 10 October 2009, I SaloniWorldWide exhibitions were held for the fifth time in the Russian capital for the customary annual appointment of Crocus Expo.

Alessandro and Alberto Mariani at Mariani Affreschi stand at Crocus Expo in Moscow. Behind them a reproduction of “L’Apoteosi D’Ercole” by François Lemoyne (1688-1737)

Over 360 exhibitors occupied an area of 32,000 square meters showcasing a wide range of excellent products from Italy, with various different concepts and proposals ranging from classic to modern décor, right through to extreme design.

The Mariani Affreschi company of Brescia exhibited all their new autumn products in pavilion 7 (stand B10) which were met with much enthusiasm and excitement.

Fresco realised by Mariani Affreschi, named “Flight of an angel” and inspired by Tiepolo

“The Russians are very curious people,” explains Alberto Mariani. “They are very interested in the techniques used, such as how the fresco paintings are made, in particular, the antiqued aspects of the finishes. We received many requests, including orders for some very large classic works, and are very satisfied with the turnout.”

What a pity for those who did not want to participate in this year’s Russian exhibition. Despite a drop in the number of exhibitors, the exhibition was a success with the public. For the most part, visitors were attentive, prepared and interested. They knew what they wanted and decided to invest in good Italian companies.”

Fresco representing Como Lake

“As for us,” continues Alberto Mariani, “we noticed a return to the more classic style. Fresco paintings in gold leaf, warm neoclassic scenes and trompe l’oeil prints were the most popular, even large dimensions. The Russian market is very active, showing signs not only of the reconfirmation of the “super-rich” class,  but also the emergence of the middle-upper class. It was an important event to define existing projects and to start new projects.” Basically, it was a partially preannounced success which rewarded those who had the courage to go beyond their limits, bringing the unmistakable “Made In Italy” brand to the world.

M.Z.