NEWS ABOUT MARIANI AFFRESCHI’S PARTICIPATION IN THE 2010 SALONE DEL MOBILE

07 May NEWS ABOUT MARIANI AFFRESCHI’S PARTICIPATION IN THE 2010 SALONE DEL MOBILE

The wonders of the sky are endless. Whether a fresco by Tiepolo, a springtime subject, or a more geometric theme: a ceiling fresco “silently” and elegantly decorates any type of environment, always yielding new surprises. These emotions are felt on entering the Mariani Affreschi stand at the 2010 Salone del Mobile.

The marvels of a frescoed ceiling: a picture of the Mariani stand at the 2010 Salone del Mobile.

The company once again took part in the international furniture fair. “We are satisfied,” declares Alberto Mariani, “we received a lot of visits despite the volcanic cloud. The Milan Salone del Mobile is an exclusive showcase for our sector”.

Alberto, who is co-owner of the Brescian company together with Alessandro and Laura, could not hide his enthusiasm. “The Salone del Mobile,” he continues, “is the ideal place for meeting new buyers. This year saw a greater turnout of Asian buyers compared to past years, which is an excellent starting point for acquiring new markets.”

New markets do seem to exist and the Milanese event is an excellent occasion for making new contacts. But a company needs to be adequately prepared to satisfy the tastes and expectations of such different countries.

A scene by Tiepolo in a Mariani fresco, a classic and much loved subject

Mariani has always dealt with companies outside of Italy, and once again in this respect, it proved to be a winner.

The magical Audrey Hepburn in a fresco by Mariani (Source: Evgeny Utkin, Expert)

“Foreigners,” explains Alberto, “love classic subjects as well as design articles such as Marilyn or Audrey, black and white with Swarovski. Italians loved our new subjects from the Liberty collection and the Tiffany line. The classic fresco reinterpreted with fresh colours and a gold-leaf finish was also a hit.”

As already mentioned, among the new products exhibited at the fair, Mariani Affreschi presented some frescoed ceiling models, one of the leading products of the company. “This very useful interior decorating solution, explains Mariani, “is very popular. Some special and new subjects, such as the “Mille Miglia” car and the golfer’s collection, were also a hit at the fair.

The frescoed lift also aroused a lot of interest.

Some new Mariani Affreschi products at the 2010 Salone del Mobile: Golfers and the Mille Miglia

We cannot complain about the Milan fair, we perceived many signals of a recovery and this gives us the strength to look ahead with the passion and desire to keep doing what we are doing, as we have always done”.

M.Z.