07 May NEWS ABOUT MARIANI AFFRESCHI’S PARTICIPATION IN THE 2010 SALONE DEL MOBILE
The wonders of the sky are endless. Whether a fresco by Tiepolo, a springtime subject, or a more geometric theme: a ceiling fresco “silently” and elegantly decorates any type of environment, always yielding new surprises. These emotions are felt on entering the Mariani Affreschi stand at the 2010 Salone del Mobile.
The company once again took part in the international furniture fair. “We are satisfied,” declares Alberto Mariani, “we received a lot of visits despite the volcanic cloud. The Milan Salone del Mobile is an exclusive showcase for our sector”.
Alberto, who is co-owner of the Brescian company together with Alessandro and Laura, could not hide his enthusiasm. “The Salone del Mobile,” he continues, “is the ideal place for meeting new buyers. This year saw a greater turnout of Asian buyers compared to past years, which is an excellent starting point for acquiring new markets.”
New markets do seem to exist and the Milanese event is an excellent occasion for making new contacts. But a company needs to be adequately prepared to satisfy the tastes and expectations of such different countries.
Mariani has always dealt with companies outside of Italy, and once again in this respect, it proved to be a winner.
“Foreigners,” explains Alberto, “love classic subjects as well as design articles such as Marilyn or Audrey, black and white with Swarovski. Italians loved our new subjects from the Liberty collection and the Tiffany line. The classic fresco reinterpreted with fresh colours and a gold-leaf finish was also a hit.”