05 Nov THE NEW “ARTE MARIANI” BRAND: NEW TECHNIQUES AND A NEW PUBLIC
Examining the soul through art, but with present-day eyes. And with completely new techniques. Large works in a contemporary style that captivate with their emotional intensity. More than just decorations. They are almost presences that enter our homes and stir emotions. Large monochromatic blow-ups of idols and condottieri of the past, magnificent animals captured in the most expressive actions, votive masks.
These are only some of the themes featured in the new collection, “Arte dell’Anima” (Art of the Soul) previewed by Mariani at recent international fairs.
In the wake of this initial project is the real new development of the company: the new “Arte Mariani” brand. A brand new concept based on the search and creation of stunning works with a contemporary style, a unique artistic path that distinguishes itself from Mariani Affreschi’s past projects.
We spoke to Alberto, co-owner of the company along with Laura and Alessandro, about this new business venture.
How was “Arte Mariani” born?
“We decided to take a gamble on completely new techniques and genres focusing exclusively on a contemporary style. The nature of a fresco painting has always led us to create more classic works”.
A brand new path, therefore, parallel to the one that you have already undertaken. What are the main features of the new collections?
“After long research and experimentation, we identified some contemporary subjects which immediately received a positive response from our customers who love modern works. To satisfy the new tastes we decided to create mixed-media works under the “Arte Mariani” brand. It is an artistic alternative. A radical step was needed with a line dedicated exclusively to a new public, which is becoming more and more present”.
The “Arte Mariani” brand will therefore not only feature frescoes but also general types of art works?
“That’s right. The concept also comes from experimenting with brand new painting techniques and from opening ourselves up to new artistic possibilities. In fact, we may even include sculptures in the future”.
“Arte dell’Anima” is the first collection created under the new brand. What can we expect in the near future?
In the future, we will look at creating other different collections, but always with a contemporary feel, in particular blow-ups, which best convey Arte Mariani’s philosophy in interior design. M.Z.